Monday, September 12, 2005

Foreign Motors West


Foreign Motors West is the only Employee Owned Rolls-Royce, Bentley, Mercedes-Benz, BMW, and Land Rover dealership in North America. And, perhaps in the world. Founded in 1970 with only a handful of employees, Foreign Motors West now employs more than 360 at six locations. In 1994, the employees began the Employee Stock Option Purchase (ESOP) process of collectively buying the dealership from its founder, Thomas R. Mix.

Project:
Website Design & Flash Development

Challenge:
Develop the parent company website and all of the manufacture sub-sites utilizing a consistent styleguide. This being the second redesign performed by me, the client wanted to expand it's content and multimedia experience.

Solution:
A new online user experience was created with an easy to follow navigation structure and many Flash multimedia applications with automotive virtual tours.