The world's largest website dedicated to the Acura RSX. It features a large message forum with over 100,000 members, a huge parts store, performance and tech articles and much more. It is simply the most comprehensive RSX website on the planet.
Project:
Website Design & Development
Print Media
Brand Identity
Flash Interactive
Email Campaigns
Challenge:
Before the introduction of the Acura RSX in 2001, a small automotive forum was developed to gather people and converse about the new upcoming replacement of the Acura Integra. Club RSX was formed and soon became a very popular place online. So much so that the owner felt that a business could become of it. A full brand identity and business marketing strategy was needed to fullfill all goals.
Solution:
The logo was first to be developed. One that embraced the full concept of what Club RSX is about. Note for the auto afficionados, you will notice the 5 wheel lugnut pattern within the logo design. Next was the development of the website which includes a message board and online store, followed by print ads, email campaings and other Flash multimedia pieces.
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